Stations

Hispanic Advertising

There is a population explosion occurring in South Florida.  The Hispanic population is virtually doubling every ten years.  It is projected that by the year 2025, Hispanics will have become the largest ethnic group in South Florida; comprising more than 25% of the population of Martin, St. Lucie, Indian River, Okeechobee, Palm Beach, Lee and Collier Counties.  You can reap the benefits of this market and Radio Fiesta/La Ley can help.

Let us introduce you to Radio Fiesta/La Ley – a network of Spanish-language stations serving the Hispanic community in South Florida.  No other radio or television company, no newspaper or magazine throughout this region is specializing in this unique group of Hispanics.  At Radio Fiesta/La Ley, we have been professionally targeting this segment since 1990; Radio Fiesta/La Ley has the experience to help your business tap into this lucrative market.

In 1990, we began developing a tremendously loyal listening audience with programming that was absolutely targeted at the Latin American community.  By carefully blending selected music from Mexican and Central American artists, programming lifestyle elements that address Hispanic issues, utilizing on-air personalities from Mexico with local and international news—Radio Fiesta/La Ley became the radio station for Hispanics living and working in South Florida.  Radio Fiesta/La Ley has become an integral part of their everyday lifestyle just in the same way the 6 o’clock news has become a part of the Anglo’s routine.

Radio Fiesta/La Ley has hundreds of advertisers with traditionally Anglo-oriented business that are successfully attracting significant numbers of Hispanic customers to their door and significant dollars to their bottom-line.  Your advertising message on Radio Fiesta/La Ley will be professionally written and produced by Hispanics who know and understand the marketing for this focus group.  Shaping your business to become more “Latin-friendly” is not free and it does not come without effort, but the financial rewards are real and the possibilities are genuine.

Call today to find out how your business can reach the Hispanic population.

WAFC 590AM 100.5FM

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Format: Oldies
Metro: 9 counties in South Florida
Frequency: 590Khz.  100.5Mhz.  92.5Mhz.
Phone: (863)983-5900
Fax: (863)983-6109
Address: 530 East Alverdez Avenue
City/State/Zip: Clewiston, Florida 33440
Internet: www.wafcamfm.com
GM: KC Kelly
kc@gladesmedia.comSales: Paul Danitz
paul@gladesmedia.com

Corp PD: Brian Johnson
brian@gladesmedia.com

 

Assistant PD: Derek Monett
derek@gladesmedia.com

590AM Coverage Map

100.5FM Coverage Map

92.5FM Coverage Map

Station Description
Derek Monett heads up the morning show and Dial-n-Deal with Bianca.  Classic Hits WAFC is a 24/7 MUSIC RADIO STATION dedicated to honoring the greatest Classic Hit music ever recorded, with a spotlight on the greatest hits from the 60′s through the late 70′s and you may even hear the early 80′s!  WAFC also carries the Clewiston Tiger Football Games!!!
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WAFZ FM92.1/AM1490


Format: Spanish
Metro: Immokalee, Fort Myers/Naples
Frequency: 92.1Mhz. 1490Khz.
Phone: (239)657-9210
Fax: (239)658-6109
Address: 2105 West Immokalee Drive
City/State/Zip: Immokalee, Florida 34142
Internet: www.wafz.com
GM: KC Kelly
kc@gladesmedia.comSales: Paul Danitz
paul@gladesmedia.com

Corp PD: Brian Johnson
brian@gladesmedia.com

WAFZ FM Coverage Map

WAFZ AM Coverage Map

Station Description
WAFZ AM&FM targets the International and Regional Mexican listeners in Southwest Florida with a “Top-50” style sound.  La Ley and its companion stations are uniquely different from most of the other Hispanic stations in South Florida. Most stations are programming to reach the Cuban population. WAFZ AM&FM targets the Mexican and South American Hispanic and for some very good reasons.Over one in four persons in South Florida are Hispanic. In the years from 1980 to 2000, the Hispanic population in Collier, Lee and Hendry counties has seen a 900% explosion, 68% of these are Mexican. Nearly Eighty-Five Thousand Hispanics in Greater Southwest Florida responded that they don’t speak English very well and that they prefer to speak only Spanish. That is why radio is so important to Latin’s — 98% of all Hispanics are reached by radio each week and WAFZ AM & FM is there for the Hispanics of Southwest Florida with music and lifestyle programming that they relate to.
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WLLY FM99.5


Format: Regional Mexican
Metro: Palm Beach County
Frequency: 99.5Mhz.
Phone: (561)721-9950
Fax: (561)721-9973
Address: 2326 South Congress Ave., Ste 2A
City/State/Zip: West Palm Beach, Florida 33406
Internet: www.laley995.com 
GM/Sales: Paul Danitz
paul@gladesmedia.comCorp PD: Brian Johnson
brian@gladesmedia.com

99.5FM Coverage Map

Station Description
WLLY FM 99.5 La Ley is Palm Beach Counties newest Radio Station.  Playing only the best Regional Mexican Music with 40 minute music sweeps.  Stay tuned for more information to come…
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WOKC 100.9FM-1570AM


Format: Country
Metro: Okeechobee
Frequency: 1570Khz. and 100.9FM
Phone: (863)467-1570
Fax: (863)763-3171
Address: 210 W. North Park Street
City/State/Zip: Okeechobee, Florida 34972
Internet: www.wokc.com
GM: Wayne Cunningham
wayne@gladesmedia.comSales: Paul Danitz
paul@gladesmedia.com

PD: Billy Dean
billy@gladesmedia.com

100.9FM Coverage Map

1570 AM Coverage Map

Station Description
WOKC is South/Central Florida’s strongest True Country Music voice.  For over 40 years, WOKC has been serving the Lake Okeechobee communities with five decades of Country Music along with News, Weather and Sports from all around the lake packaged with fun-filled promotions throughout the year.  In June of 2001, WOKC was purchased by Glades Media Company and a state of the art studio with new equipment and personnel was opened in downtown Okeechobee.  The station’s signal was upgraded to the new, cutting-edge digital sound producing a louder and farther reaching voice than ever before. With these changes came a significant increase in coverage area allowing WOKC-AM to completely blanket the entire big lake area as well as a portion of Florida’s east coast. WOKC-AM @ 1570 is the most influential media voice in the Lake Okeechobee area appealing to a huge demographic range drawn to Country Music’s Greatest Hits. “The Country Store” is the longest running show around the lake and is accented with other special programs including: “The Morning Show Live”“Job Connection”“Dairyline”“Area Ag Report”“Tight Lines with Sammy Lee” and “Pit Road Report” to name a few. WOKC can now be heard on 100.9FM in Okeechobee too!
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WWRF 96.9FM 1380AM

  

 

 

 

 

 

 


Format: Spanish
Metro: Palm Beach County
Frequency: 1380Khz. and 96.9Mhz.
Phone: (561)721-9950
Fax: (561)721-9973
Address: 2326 South Congress Ave., Ste 2A
City/State/Zip: West Palm Beach, Florida 33406
Internet: www.radiofiesta.com
GM/Sales: Paul Danitz
paul@gladesmedia.comCorp PD: Brian Johnson
brian@gladesmedia.com

96.9FM Coverage Map

1380 AM Coverage Map

Station Description
WWRF 96.9 FM-1380 AM Radio Fiesta is celebrating 20 years in Palm Beach County.  The New Radio Fiesta has GLR News, FNN News, Local News with Helman Ruiz, Traffic Reports and Weather with Carlos Mahecha.  We play all the best Latin hits new and old all day and night.

WAFC FM106.1

  
Format: Spanish
Metro: Okeechobee
Frequency: 106.1FM
Phone: (863)467-1570
Fax: (863)763-3171
Address: 210 W. North Park Street
City/State/Zip: Okeechobee, Florida 34972
Internet: www.wafcfm.comGM: Wayne Cunningham
wayne@gladesmedia.comSales: Paul Danitz
paul@gladesmedia.com

Corp PD: Brian Johnson
brian@gladesmedia.com

106.1 FM Coverage Map

Station Description
WAFC-FM is “106.1FM Radio Fiesta”, the Okeechobee/Fort Pierce station for the Radio Fiesta Network of Regional Mexican radio stations in South Florida.  WAFC-FM is the only 24 hour Spanish Music station that is targeting St. Lucie, Martin and Okeechobee counties. WAFC-FM targets the Mexican population and for some very good reasons.   South Florida is a large agricultural area.  A majority of the workers in the agricultural business are Mexican.  Due to the large population growth of Hispanics in this area, more and more of the businesses are recognizing the need to reach the Mexican population.  “106.1FM Radio Fiesta” serves all of this Hispanic audience with great Spanish music.  Cachanilla is on in the mornings with local news, traffic, sports and national news from CNN.  El Muneco takes you home in afternoon drive with the top hits, traffic reports and your requests.  Mexican music is unique in style and sound, WAFC-FM utilizes the latest music research to make sure the music is right!

WKYZ 101.7FM/96.7FM

 
Format: Classic Alternative Rock
Metro: Key West
Frequency: 101.7FM/96.7FM
Phone: (305)294-1017
Fax: (866)877-1017
Address: 5555 College Road
City/State/Zip: Key West, FL 33040
Internet: www.wkyz.comGM/SM: Jack Smith
jack@wkyz.comPD: Jennifer Smith
jennifer@wkyz.com

101.7FM Coverage Map

96.7FM Coverage Map

Station Description
WKYZ PIRATE RADIO IS THE #1 RATED RADIO STATION IN THE UPPER, MIDDLE AND LOWER FLORIDA KEYS* BECAUSE WE’RE DIFFERENT. We’re live and local with 100,000 watts of power reaching from Key West to the Upper Keys! AND NOW YOU CAN HEAR WKYZ PIRATE RADIO SIMULACAST ON 96.7 & 101.7FMOur popular Key West morning show features 90 second local news headlines mixed with traffic & weather reports, in studio guests, giveaways and contests, community happenings and Adult Alternative, Modern Pop and Rock music.WKYZ’s PIRATE RADIO KEY WEST format was custom built for the Florida Keys. There’s no other station in America that plays our variety of QUALITY ADULT ROCK targeting affluent locals and visitors 25-54 years old. PIRATE RADIO KEY WEST plays a blend of Adult Alternative music mixed with Quality Rock. New music from artists like Imagine Dragons, Lorde, Jack Johnson, Kings of Leon and Coldplay. We mix our new music together with Quality artists like Dave Mathews, REM, U2, The Beatles, Tom Petty, Van Morrison, David Bowie and Lenny Kravitz.It’s what we do in between the songs that make WKYZ Pirate Radio Key West different. Florida Keys local news daily, live DJ’s including weekends, fewer commercials and more music! We’re commercial free every night starting at 8P. You call The Florida Keys Paradise We call it PIRATE RADIOLAND!

 

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