Stations

Hispanic Advertising

There is a population explosion occurring in South Florida.  The Hispanic population is virtually doubling every ten years.  It is projected that by the year 2025, Hispanics will have become the largest ethnic group in South Florida; comprising more than 25% of the population of Martin, St. Lucie, Indian River, Okeechobee, Palm Beach, Lee and Collier Counties.  You can reap the benefits of this market and Radio Fiesta/La Ley can help.

Let us introduce you to Radio Fiesta/La Ley – a network of Spanish-language stations serving the Hispanic community in South Florida.  No other radio or television company, no newspaper or magazine throughout this region is specializing in this unique group of Hispanics.  At Radio Fiesta/La Ley, we have been professionally targeting this segment since 1990; Radio Fiesta/La Ley has the experience to help your business tap into this lucrative market.

In 1990, we began developing a tremendously loyal listening audience with programming that was absolutely targeted at the Latin American community.  By carefully blending selected music from Mexican and Central American artists, programming lifestyle elements that address Hispanic issues, utilizing on-air personalities from Mexico with local and international news—Radio Fiesta/La Ley became the radio station for Hispanics living and working in South Florida.  Radio Fiesta/La Ley has become an integral part of their everyday lifestyle just in the same way the 6 o’clock news has become a part of the Anglo’s routine.

Radio Fiesta/La Ley has hundreds of advertisers with traditionally Anglo-oriented business that are successfully attracting significant numbers of Hispanic customers to their door and significant dollars to their bottom-line.  Your advertising message on Radio Fiesta/La Ley will be professionally written and produced by Hispanics who know and understand the marketing for this focus group.  Shaping your business to become more “Latin-friendly” is not free and it does not come without effort, but the financial rewards are real and the possibilities are genuine.

Call today to find out how your business can reach the Hispanic population.

WAFC 590AM 100.5FM



Format: Oldies
Metro: 9 counties in South Florida
Frequency: 590Khz.  100.5Mhz.
Phone: (863)983-5900
Fax: (863)983-6109
Address: 530 East Alverdez Avenue
City/State/Zip: Clewiston, Florida 33440
Internet: www.trueoldieswafc.com

GM: KC Kelly
kc@gladesmedia.com

Sales: Paul Danitz
paul@gladesmedia.com

PD: Mike Moore
brianmatthews@gladesmedia.com

590AM Coverage Map

100.5FM Coverage Map

Station Description
True Oldies WAFC is programmed and hosted by Hall of Fame radio personality and oldies fan, Scott Shannon. Mike Moore has come back to True Oldies WAFC to head up the morning show and Dial-n-Deal with Johnnie Nelson.TRUE OLDIES WAFC is a 24/7 MUSIC RADIO STATION dedicated to honoring the greatest Rock & Roll music ever recorded, with a spotlight on the greatest hits from the late 50′s through the late 70′s and you may even hear the early 80′s!
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WAFZ FM92.1/AM1490


Format: Spanish
Metro: Immokalee, Fort Myers/Naples
Frequency: 92.1Mhz. 1490Khz.
Phone: (239)657-9210
Fax: (239)658-6109
Address: 2105 West Immokalee Drive
City/State/Zip: Immokalee, Florida 34142
Internet: www.wafz.com

GM: KC Kelly
kc@gladesmedia.com

Sales: Paul Danitz
paul@gladesmedia.com

Corp PD: Nelson Oseida
nelson@gladesmedia.com

WAFZ FM Coverage Map

WAFZ AM Coverage Map

Station Description
WAFZ AM&FM targets the International and Regional Mexican listeners in Southwest Florida with a “Top-50” style sound.  La Ley and its companion stations are uniquely different from most of the other Hispanic stations in South Florida. Most stations are programming to reach the Cuban population. WAFZ AM&FM targets the Mexican and South American Hispanic and for some very good reasons.Over one in four persons in South Florida are Hispanic. In the years from 1980 to 2000, the Hispanic population in Collier, Lee and Hendry counties has seen a 900% explosion, 68% of these are Mexican. Nearly Eighty-Five Thousand Hispanics in Greater Southwest Florida responded that they don’t speak English very well and that they prefer to speak only Spanish. That is why radio is so important to Latin’s — 98% of all Hispanics are reached by radio each week and WAFZ AM & FM is there for the Hispanics of Southwest Florida with music and lifestyle programming that they relate to.
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WLLY FM99.5


Format: Regional Mexican
Metro: Palm Beach County
Frequency: 99.5Mhz.
Phone: (561)721-9950
Fax: (561)721-9973
Address: 2326 South Congress Ave., Ste 2A
City/State/Zip: West Palm Beach, Florida 33406
Internet: www.laley995.com 

GM/Sales: Paul Danitz
paul@gladesmedia.com

Corp PD: Nelson Oseida
nelson@gladesmedia.com

99.5FM Coverage Map

Station Description
WLLY FM 99.5 La Ley is Palm Beach Counties newest Radio Station.  Playing only the best Regional Mexican Music with 40 minute music sweeps.  Stay tuned for more information to come…
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WOKC 100.9FM-1570AM


Format: Country
Metro: Okeechobee
Frequency: 1570Khz. and 100.9FM
Phone: (863)467-1570
Fax: (863)763-3171
Address: 210 W. North Park Street
City/State/Zip: Okeechobee, Florida 34972
Internet: www.wokc.com

GM: Wayne Cunningham
wayne@gladesmedia.com

Sales: Paul Danitz
paul@gladesmedia.com

PD: Billy Dean
billy@gladesmedia.com

100.9FM Coverage Map

1570 AM Coverage Map

Station Description
WOKC is South/Central Florida’s strongest True Country Music voice.  For over 40 years, WOKC has been serving the Lake Okeechobee communities with five decades of Country Music along with News, Weather and Sports from all around the lake packaged with fun-filled promotions throughout the year.  In June of 2001, WOKC was purchased by Glades Media Company and a state of the art studio with new equipment and personnel was opened in downtown Okeechobee.  The station’s signal was upgraded to the new, cutting-edge digital sound producing a louder and farther reaching voice than ever before. With these changes came a significant increase in coverage area allowing WOKC-AM to completely blanket the entire big lake area as well as a portion of Florida’s east coast. WOKC-AM @ 1570 is the most influential media voice in the Lake Okeechobee area appealing to a huge demographic range drawn to Country Music’s Greatest Hits. “The Country Store” is the longest running show around the lake and is accented with other special programs including: “The Morning Show Live”“Job Connection”“Dairyline”“Area Ag Report”“Tight Lines with Sammy Lee” and “Pit Road Report” to name a few. WOKC can now be heard on 100.9FM in Okeechobee too!
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WWRF 96.9FM 1380AM

  

 

 

 

 

 

 

 


Format: Spanish
Metro: Palm Beach County
Frequency: 1380Khz. and 96.9Mhz.
Phone: (561)721-9950
Fax: (561)721-9973
Address: 2326 South Congress Ave., Ste 2A
City/State/Zip: West Palm Beach, Florida 33406
Internet: www.radiofiesta.com

GM/Sales: Paul Danitz
paul@gladesmedia.com

Corp PD: Nelson Oseida
nelson@gladesmedia.com

96.9FM Coverage Map

1380 AM Coverage Map

Station Description
WWRF is “96.9 FM-1380 AM Radio Fiesta”, the West Palm Beach station for the Radio Fiesta Network of Regional Mexican radio stations spanning coast-to-coast across South Florida.  WWRF is centrally located in Palm Beach County, which allows for Great Coverage over the entire County. WWRF is the only 24 hour Spanish station in Palm Beach County. “96.9 FM-1380 AM Radio Fiesta” and its companion stations are uniquely different from most of the other Hispanic stations in South Florida.  WWRF targets the Mexican population and for some very good reasons.   South Florida is a large agricultural area.  A majority of the workers in the agricultural business are Mexican.  Due to the large population growth of Hispanics in this area, more and more of the businesses are recognizing the need to reach the Mexican population.  “96.9 FM-1380 AM Radio Fiesta” serves all of this Hispanic audience with great Spanish music.  Paco is on in the mornings with local news, traffic, sports and national news from CNN.  El Muneco takes your phone calls in the midday and Daniel takes you home in afternoon drive with the top hits, traffic reports and your requests.  Mexican music is unique in style and sound, WWRF utilizes the latest music research to make sure the music is right!

WAFC FM106.1

  
Format: Spanish
Metro: Okeechobee
Frequency: 106.1FM
Phone: (863)467-1570
Fax: (863)763-3171
Address: 210 W. North Park Street
City/State/Zip: Okeechobee, Florida 34972
Internet: www.wafcfm.com

GM: Wayne Cunningham
wayne@gladesmedia.com

Sales: Paul Danitz
paul@gladesmedia.com

Corp PD: Nelson Oseida
nelson@gladesmedia.com

106.1 FM Coverage Map

Station Description
WAFC-FM is “106.1FM Radio Fiesta”, the Okeechobee/Fort Pierce station for the Radio Fiesta Network of Regional Mexican radio stations in South Florida.  WAFC-FM is the only 24 hour Spanish Music station that is targeting St. Lucie, Martin and Okeechobee counties. WAFC-FM targets the Mexican population and for some very good reasons.   South Florida is a large agricultural area.  A majority of the workers in the agricultural business are Mexican.  Due to the large population growth of Hispanics in this area, more and more of the businesses are recognizing the need to reach the Mexican population.  “106.1FM Radio Fiesta” serves all of this Hispanic audience with great Spanish music.  Cachanilla is on in the mornings with local news, traffic, sports and national news from CNN.  El Muneco takes you home in afternoon drive with the top hits, traffic reports and your requests.  Mexican music is unique in style and sound, WAFC-FM utilizes the latest music research to make sure the music is right!

WKYZ 101.7FM/96.7FM

 
Format: Classic Alternative Rock
Metro: Key West
Frequency: 101.7FM/96.7FM
Phone: (305)294-1017
Fax: (866)877-1017
Address: 5555 College Road
City/State/Zip: Key West, FL 33040
Internet: www.wkyz.com

GM/SM: Jack Smith
jack@wkyz.com

PD: Jennifer Smith
jennifer@wkyz.com

101.7FM Coverage Map

96.7FM Coverage Map

Station Description
PIRATE RADIO plays a refreshing new mix of QUALITY ADULT ROCK and we’re the only FM Music station in the Keys that plays cutting edge new music without the rap or pop.New music from artists like the Black Keys, Silversun Pickups, Florence + the Machine, Ray LaMontagne, Gomez, Modest Mouse, Foo Fighters, Gorillaz,  Airborne Toxic Event, Kings of Leon, and Cake,  just to name a few. And we mix it in with Quality artists like REM, Cold Play, U2, INXS, Tom Petty, Maroon 5, Moby, Red Hot Chilli Peppers and the Rolling Stones.You can count on Pirate Radio to keep you informed too, with Don Riggs, our local news man, and up to the minute weather reporting provided by NOAA — right here in Key West!!When hurricane season is upon us, Pirate Radio – WKYZ 101.7 FM an 96.7FM in Key West,  is one of 2 FM stations in the Lower Keys prepared to ride out the storm and stay on the air to keep the Florida Keys completely up to date through NOAA, along with state and local government agencies that all have access to our airwaves.  We’re hurricane ready, with both our Key West studios and our transmitter site fully equipped with back-up when bad weather strikes.Count on WKYZ 101.7FM and 96.7FM  Pirate Radio for the best mix of music in the Florida Keys and Local news that you need to know without all the boring talk. We’re the station you can turn to when you need to know what is happening here in the fabulous Florida Keys!

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